Mark and Jendi told us how the marketing squad overhauled their strategy to become more purposeful in the way they pursued new customers. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. That’s where Mark Huvenaars and Jendi Logan come in. Mark knows how to engage prospects and get ’em excited about SaaS. If they were going to hit their bold new revenue targets, they needed a way to kick customer acquisition into overdrive. Procurify’s marketing team was under more pressure than ever to keep their growth going-even accelerate it.

As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city.īut as with any SaaS investment, the influx of capital came with a catch. The co-founders of Vancouver-based Procurify-Aman Mann, Eugene Dong, and Kenneth Loi-made that dream a reality. You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of customers. Before long, you’re closing your Series A, then your Series B. You spend that money hiring and building out the software. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You and a couple of friends have an idea for a product that fits a clear gap in the market. It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about.

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